Med Spa Mentor — Launch Your Practice with Confidence
MEDICAL ESTHETICS STARTUP GUIDE

Launch your practice with confidence.

Built for nurses, injectors, and licensed medical professionals who are ready to stop guessing and start building. Leigh Asher spent 23 years in practice — this is the guide she wishes she’d had on day one.

Leigh Asher, BSN, MA, MEP-c
REGISTERED NURSE · CERTIFIED NURSE INJECTOR
FOUNDER, BABYFACE LLC · SCOTTSDALE
23
YEARS IN PRACTICE
500+
5-STAR REVIEWS
23 yrs
OWNED & OPERATED
8 Ch.
STEP-BY-STEP CHAPTERS
30-Day
LAUNCH PLAN INCLUDED
1:1
STRATEGY CALLS AVAILABLE
23 YEARS IN PRACTICE BABYFACE LLC · SCOTTSDALE 500+ FIVE-STAR REVIEWS REGISTERED NURSE · CERTIFIED INJECTOR MA, GERONTOLOGY · MEP-C BUILT FOR LICENSED MEDICAL PROFESSIONALS 23 YEARS IN PRACTICE BABYFACE LLC · SCOTTSDALE 500+ FIVE-STAR REVIEWS REGISTERED NURSE · CERTIFIED INJECTOR MA, GERONTOLOGY · MEP-C BUILT FOR LICENSED MEDICAL PROFESSIONALS

WHO THIS IS FOR

You’re licensed. You’re ready.
You need the blueprint.

NURSE INJECTOR RN REGISTERED NURSE BSN · MA · MEP-c SCOTTSDALE, AZ ACTIVE · CERTIFIED PHYSICIAN ASSISTANT NURSE PRACTITIONER
NURSES & NPs
For Licensed Medical Professionals

Opening a med spa requires a medical license. This guide is built specifically for RNs, NPs, PAs, and certified nurse injectors who are ready to take the next step.

Learn More →
30-DAY LAUNCH PLAN WEEK 1 WEEK 2 WEEK 3 WEEK 4 1 2 3 NICHE DEFINED SERVICES CHOSEN BRAND LIVE
FIRST-TIME OWNERS
For Those Starting From Scratch

If you’ve never run a practice before, this is where to begin. Eight chapters walk you from choosing your niche to booking your very first client, step by step.

Explore the Guide →
PRICING WITH CONFIDENCE $0 $10K MO 1 MO 3 MO 6 MONTH 8 $10,200
STRATEGIC GROWTH
For Those Who Want to Build Right

Pricing, branding, client acquisition — every decision that shapes a sustainable, profitable practice, covered with clarity and real operational experience.

Get the Blueprint →
NURSES & NPs PHYSICIAN ASSISTANTS NURSE INJECTORS FIRST-TIME PRACTICE OWNERS LICENSED MEDICAL PROFESSIONALS

INSIDE THE GUIDE

Everything she
learned the
hard way.

Eight chapters of real, operational knowledge — from defining your niche to booking your first client. No fluff, no theory. Just a clear step-by-step plan built from 23 years of practice. Includes a full 30-day launch checklist.

01
Define your niche
Why starting focused beats starting broad every time.
02
Choose your starter services
The 3–5 treatments to launch with and why less is more.
03
Build a simple business plan
Five questions that give you a real, workable roadmap.
04
What you actually need to start
Equipment, insurance, consent forms, booking — the real list.
05
Price your services confidently
Stop underpricing. Here’s how to build pricing that earns trust.
06
Build a brand that attracts clients
Your brand is more than a logo — here’s how to get it right.
07
Get your first paying clients
Where they actually come from when you’re just starting out.
08
Your 30-day launch plan
Week-by-week from zero to booked — with a quick-start checklist.
ABOUT LEIGH
Leigh Asher,
BSN, MA, MEP-c
REGISTERED NURSE
CERTIFIED NURSE INJECTOR
MA, GERONTOLOGY · MEP-c
FOUNDER, BABYFACE LLC
SCOTTSDALE, AZ · EST. 2003

Leigh Asher spent over 23 years building BabyFace LLC into one of Scottsdale’s most recognized medical spas — earning hundreds of five-star reviews and a reputation built entirely on results and client trust.

She started as a single mom who went to nursing school at night. Ten years to get her BSN. Five more for her master’s in gerontology. She took a leap of faith, resigned from her nursing job, and never looked back. Her first treatment room was a rented space in a hair salon.

She’s been seeing some of her clients for over 22 years — not because she had the fanciest equipment or the lowest prices, but because they trust her.

When she opened her medspa in 2003, there was no guide like this one. Now she’s putting everything she learned the hard way into your hands.


23+
YEARS IN PRACTICE
22 yrs
LONGEST CLIENT RELATIONSHIP
500+
FIVE-STAR REVIEWS
2003
BABYFACE FOUNDED

What practitioners
are saying.

I didn’t know where to start. This guide gave me a clear plan — and the confidence to actually follow it. I booked my first client within three weeks of reading it.

— [CLIENT NAME], Nurse Injector, Phoenix AZ

Leigh doesn’t just tell you what to do — she tells you why, and that made all the difference. I stopped second-guessing my pricing the moment I read Chapter 5.

— [CLIENT NAME], RN, Scottsdale AZ

I’ve taken two online courses and none of them came close to the practical clarity in this guide. The 30-day launch plan alone was worth ten times the price.

— [CLIENT NAME], NP, Paradise Valley AZ

GET STARTED

Choose how you want to
work with Leigh.

Two ways to access 23 years of expertise — at whatever pace and depth fits where you are right now.

DIGITAL GUIDE
The Startup Guide
Instant access. Work at your own pace.
Instant PDF download
8 chapters, step-by-step format
30-day launch plan & checklist
Lifetime access to updates
GET THE GUIDE — $95
START TODAY

Stop guessing.
Start building.

Every successful practitioner started exactly where you are. Confidence doesn’t come from knowing everything — it comes from having a clear plan and taking the first step.

602-705-8145